Resource+3

media type="youtube" key="-OntZvY0_Xs" height="315" width="420" Lesson 3 of this sequence of 10 lessons is focussed on the text type of television commercials. The aspect of literacy explored in this lesson and through this resource is visual literacy. This lesson is to provide students with the skills needed to be able to create their own video for Health Week, promoting healthy food. Another reason for this lesson’s focus is to equip students with the skills to be to be well informed, active text users. Multimedia texts such as television play a significant role in children’s lives today, and students are bombarded with many conflicting and sometimes unhealthy messages through this mode. It is therefore vital that students are explicitly taught about how this media is used so that they can make informed choices, and also how they can use this media as it can be a highly effective communication tool. As Winch states, “We are facing a new world of literacy, a world in which the literacy skills of the paper-based text are no longer enough. Along with traditional literacy skills, we must now include facility with the many multimodal literacy practices that are made possible by the new technologies” (Winch et al, 2008, p.xxxvi).
 * Resource for lesson 3 (Jess' lesson)**

During this lesson students will be introduced to the purpose, features and techniques used in television advertisements. To support student learning they will be watching a number of commercials, and deconstructing Cadbury’s famous ad, “Wouldn’t it be nice?” This particular commercial was chosen as a resource as it clearly displays many of the common features used in television advertisements, such as a catchy jingle, bright colours, humour, memorable slogan and wordplay. It is also an advert for a junk food which fits in with the content of this unit of work for PDHPE, which is centred on personal health choices and active lifestyles from the outcome, “**ALS2.6 discusses the relationship between regular and varied physical activity and health” (Board of Studies, 1999). By becoming aware of the techniques advertisers use to market junk food, students will be able to make more informed decisions about their food choices. In addition students will use this information to create a video promoting healthy food and lifestyle choices for Health Week.**


 * References:**

Board of Studies, NSW. (1999). //Personal Development, Health and Physical Education K-6 Syllabus.// Sydney: Author

Cadbury chocolate ad, "Wouldn't it be nice?": Accessed from Youtube []

Winch, G., Johnston, R., March, P., Ljungdahl, L., Holliday, M. (2008) Literacy 3rd Edition: //Reading////, Writing and Children’s Literature//.OxfordUniversity Press